Assignment week 3 Example | Topics and Well Written Essays - 1750 words

Week 3 - Assignment Example A defendant is overwhelmed by his attorney s references to legal code numbers and statute paragraphs. He does not understand what these terms mean. The communication between these two parties suffers from __________. After reading the articles entitled, â€Å"Read, At Rilers, a Roadblock to Reform† and â€Å"Experience NIC’s Blended Leadership for Captains† as well as watching the video â€Å"Roselinde Torres: What it takes to be a great leader†, what leadership issues do you envision addressing as senior management of a correctional facility? What steps would you endorse and implement to address those chosen issues? Do not forget to provide applicable examples from the articles and video in your response.----- The leadership issue that should be envisioned is that the senior manahgement should be bold in order to avoid compromising their authenticity. They should exercise their full authority in order to obtain the desired goals. During the course of a raid, communication between SWAT team members suffered as excessive static overwhelmed radios. Within the communication process, this static can be viewed as ________ since it interfered with the communication. A correctional officer is upset with the way shifts are scheduled. He decides to air a grievance with the correctional sergeant and provide feedback about the way the sergeant is scheduling work. The officers communication is best considered ________. A training academy instructors trains new recruits on the legal code by communicating to them the relevant laws/statutes that they should be aware of. The training academy instructor, in this example, is the ________ in the communication process. A prison warden regularly consults with her staff regarding key policy decisions, soliciting their input and asking them to vote on major changes. This

Alcohol drinking Essay Example for Free

Alcohol drinking Essay The last reason of alcohol drinking among the youth in Hong Kong is tension reduction and it is the most common excuse among them. From a survey result conducted in 2008 by The Hong Kong Federation of Youth Group, about 30% of students increase their pressure index during the beginning of each new academic year. It was found that the high consumption of alcohol is related to the high level of pressure index. And the frequency of drinking depends on how early the students have experienced drinking alcohol. Drinking daily or over consumption of alcohol will lead to a chain of bad impacts. If we drink in a large amount, it will have lifelong negative consequences, including physically and mentally. Drinking can affect thinking capacity and the active attention period will be reduced effecively. Also fatigue may happen easily although only drinking a small amount of alcohol. As a result, it may affect in studies. As we notice that there are many foreign researches about the motivation of drinking but there are only little researches investigate the Hong Kong tertiary students. That means the foreign researches cannot completely reflect the Hong Kong situation due to the different cultural norms of east and west. Also, the education of alcohol management and knowledge are not prevalence in Hong Kong. Therefore, we would like to know about the basal motives of alcohol drinking and the influences of drinking among the tertiary students. And the healthcare stream students in IVE will be our target group. As our target group are studying in healthcare stream, we hypothesize that they are more likely to consider their health and a lower drinking frequency and quantity of alcohol will be found. We also assume that their motivation of drinking are due to peer, environment and social.

Exposing the Darkness of Joseph Conrads Heart of Darkness :: Heart Darkness essays

Revealing Lies in Heart of Darkness A lie is an untruth. It can be a false statement or a statement left unsaid that causes someone to be misled. In life, lies are told for many different reasons. In fiction, they thicken the plot. In Conrad's Heart of Darkness, Marlow dislikes lies and therefore only tells two, both in extraordinary circumstances. The lies that Marlow tells show several things about him. For example, even though he has been touched by evil, he is still a good man. He never actually tells a lie, instead he lets others continue to believe what they already believe. This helps him justify his lies. Marlow, in the middle of his story, interrupts himself to say "You know I hate, detest, and can't bear a lie." He does not think that he is better than the rest of the world. Lies simply appall him. Marlow feels there is a "taint of death, and a flavor of mortality in lies." Lying makes him feel "miserable and sick, like biting something rotten would do." Since he feels this way, he would only tell a lie in extraordinary circumstances. The first lie that Marlow told was in an extraordinary circumstance. It was told because of a notion that it would somehow be of help to Mr. Kurtz. The lie was told in order to allow the brick maker to think he had more influence in the company than he actually had. This lie would help Kurtz in two ways. Firstly, it would help Marlow to get the rivets he needed to fix the boat, and that would provide Kurtz with either a means of communication or a way out of the jungle. Secondly, it would provide Kurtz with an ally who was perceived as influential. Marlow knew that others were jealous of the Mr. Kurtz’s success. Some saw him as the next "Director of the Company," and some were trying to find a reason to hang him. If Marlow was considered powerful, he might be able to help Mr. Kurtz. This was an extraordinary reason for telling a lie. The second lie was also told in extraordinary circumstances. It is told to "the intended" so that the image of her dead fiancà © would not be destroyed. She had waited at least two years for her lover to return from Africa, and during this time had built his image up in her mind.

Edward R. Murrow & Socrates Essay

Indestructible courage, persistence and public service drove both Socrates and Murrow to live their lives with unwavering commitment for truth, critical thinking and unbendable integrity. With these values, Socrates and Murrow made their own lives as vivid examples of truth and veracity. They set the standards for all subsequent Western philosophy and the ideal broadcast journalism respectively. Nevertheless, their enduring courage may have brought them also to make half of themselves as merely ego maniacs or perhaps, self-centered intellectuals. Socrates’ pursuit of virtue and his strict adherence to truth clashed with the current course of Athenian politics and society. During his time, Socrates appears to have been a critic of democracy wherein some scholars had interpreted his trial as an expression of political infighting. He boldly face the charges made by the jury as seen in Plato’s â€Å"Apology,† an account of Socrates’s (unsuccessful) speech in his own defense before the Athenian jury. Socrates’s speech includes a detailed description of the motives and goals of philosophical activity as he practiced it, together with a passionate declaration of its value for life. I was really struck when Socrates purposefully gave a defiant defense to the jury because â€Å"he believed he would be better off dead. † With this statement, we can say that Socrates really happens to be a man of truth and valor similar to his modern counterpart, Edward Murrow. According to Wadleigh, â€Å"†¦ Murrow, at every juncture, did what he thought was right. He took risks that at the time seemed outrageous†¦ and he was not afraid of anything. † Furthermore, his exceptional courage is seen when he let Senator McCarthy hang himself with his open criticism program- but without any â€Å"expose† (Wershba & Hottlelet). It was found out that Socrates’s works are often philosophical or dramatic texts rather than straightforward histories. Parallel to Murrow, â€Å"†¦ his voice made the words catch fire! The way he could add drama to the simplest looking text made him amazing! † (Wershba & Kalb). Murrow offered himself to public service analogous to the teaching life of Socrates. Socrates pointedly declined to accept payment for his work with students whereas Murrow fearlessly did his job as a broadcaster. â€Å"†¦ He was a driven reporter – truly driven to tell people what was going on. He do it with intensity! † (Hottlelet) Plato refers to Socrates as the â€Å"gadfly† of the state (as the gadfly stings the horse into action, so Socrates stung Athens), insofar as he irritated the establishment with considerations of justice and the pursuit of goodness. If Socrates stung Athens, then Murrow stung America: â€Å"†¦ using his charisma, integrity and personal standards† (Wershba). It is Socrates and Murrow’s critical thinking that made themselves â€Å"men of worth. † Socrates showed this (critical thinking) through his philosophical works while Murrow made this appear through his jobs as a writer and broadcaster. These two men were really exceptional by committing themselves in pursuit of truth. However, their deep thinking and boldness has somehow conflicted their commitment to truth thus making half of themselves as merely ego maniacs or self-centered intellectuals. It was supported by the reasons why Murrow left his job at CBS: â€Å"Then there was the other side of Murrow, the driven news reporter. Murrow made Harvest of Shame and showed the rotten spots of American life. [CBS Chairman William] Paley didn’t like that. It scared away sponsors. Paley wanted it tame. Murrow wanted it real. † (Hottlelet) Another statement was from Hewitt telling that â€Å"†¦ Murrow would talk with his Person to Person guests beforehand†¦ Murrow felt that for entertainment some discussion to prepare the subjects was legitimate. Paley disagreed, so Murrow left. † He has that hidden pride in his self. Like what I’ve said earlier, he did what he thought was right†¦ which is to leave CBS. Another thing I noticed about Murrow is his sense of egoism or perhaps, self-importance. It was stated in one of the interviews that â€Å"Murrow selected very good people, who, in his presence, got better. Those around him never wanted to disappoint or embarrass Ed—so they pushed themselves to their outer limits†¦ He set the pace; he was the example. † (Kalb) This statement was further supported by Hottlelet – â€Å"He never gave instructions. He knew his worth. I think he just expected the trained reporters he hired to follow his example. † The life of Socrates appears to be really parallel to the life of Edward Murrow. By following what they thought was right and by pursuing the truth, they made half of themselves as the greatest and the most defiant men in history but half as conceited and egoistic individuals of all times.

Battering in Gay and Lesbian Couples

Battering refers to the physical, sexual or emotional domestic violence exercised by one partner to intimidate and control the other in the relationship: the usual image of a battered person is a heterosexual female tying to cover her black eye using sun screen shades. However, times have changed and today battering in gay and lesbian relationship is as much a serious issue as it is in heterosexual relationships.According to statistics on domestic violence, battering is present in both heterosexual and lesbian and gay couples and 30% of gay and lesbian couples struggle with domestic violence problems problems (GLBTQ, 2010).Battering happens in any kind of a relationship, devoid of sexual orientation. In essence, there are fewer cases of domestic violence that are normally reported by the same sex couples as compared to the heterosexual couples. This does not however mean that they do not have these problems, the reason behind it has been found to be the fact that most of the battered people in same sex relationships refuse to report their cases because they fear that in case they report, people with find out their sexual behavior or discover that their relationship is abusive (Aardvarc, 2008).In addition, the police are sometimes not in position to distinguish between the victim and the battler in gay and lesbian complaints because in most cases, it is the battler who calls the police, which is method of gaining more power over the other (Belge, 2010). Following the growth of gay and lesbian activism in 1908s, the GLBTQ community begun to seek remedy for domestic violence and spouse battering.Many organizations that counsel battered women hardly accept to take in battered gay men. Furthermore, most people presume that the same sex relationships are built from equality (Aardvarc, 2008). Therefore, women who are battered by their female spouses find it hard to accept that another woman is actually being violent on them. In the same way, when gay men is battered, friends, family and the law enforcement bodies treat these lightly by assuming that the ‘boys have to be boys’.Gay men find difficulty coming out as a victim of spouse battling because they feel ashamed that the society will find them being truly ‘less of a man’ (GLBTQ, 2010). Additionally, those who try to report spouse battering in their relationships run into various barriers. Police officers, judges and prosecutors to whom GLBT victims can turn to for help might have trouble in offering the same degree of services as compared to heterosexual victims.Not only could personal prejudice towards gays and lesbians come into play, but these professionals could have insufficient training and experience for handling GLBT victims due to non-existent laws to put into effect on behalf of these victims (Aardvarc, 2008). Evidence shows that the level of battering in lesbian couples is very high as compared to the same among gays (56% v. 25%) (Dutton, 2004). This furt her indicates that as a matter of fact, lesbian and gay couples put together constitute the highest numbers of battering while at the same time, comprise of the least reported cases.Some sociologists argue that the high increase of battering among lesbian and gay couples is influenced by lack of defined roles and responsibilities between the two partners, and hence, it becomes impractical for one man to submit to another or a woman to be ruled over by a fellow woman. The result is conflict of interest and tag of war for power within the setup and eventually, the physically stringer partners end up battering their partners to win their control (Dutton, 2004).Finally, recent research among guys and lesbians has found out that a good number of them are actually bisexuals—some gay men are people who have wives and families, without the knowledge of the other partner (Aardarc, 2010). Due to divided commitment and duties, most of them are unable to keep up their gay or lesbian part ners demands and ends up having domestic problems such as battering (Belge, 2010). Therefore, presuming that there are no or fewer cases of domestic violence in the form of battering among the gay and lesbian couples is wrong and misleading to the society.References Aardvarc (2008). Domestic violence in gay and lesbian relationships. Retrieved from http://www. aardvarc. org/dv/gay. shtml Belge, K. (2010). Fact, fiction and stats of lesbian and gay battering. Retrieved from http://lesbianlife. about. com/od/lesbianhealth/a/DVFactsMyths_2. htm Dutton, D. (2004). Battered men-the hidden side of domestic violence. Retrieved from http://www. batteredmen. com/duttfull. htm GLBTQ, (2010). Domestic violence in GLBTQ. Retrieved from http://www. glbtq. com/social-sciences/domestic_violence. html

How to Stop Running Out of Time on ACT Math

How to Stop Running Out of Time on ACT Math SAT / ACT Prep Online Guides and Tips Because the ACT is designed to be taken by every high school student in the country, it can only test math concepts that every student has experience with. The way the creators of the test make it hard is by giving you questions on a wide range of subjects and sub-topics, presenting them in strange ways, and by putting you on a strict time crunch. Maybe you’ve taken the ACT beforewhether practice or realand found yourself only half way or three quarters of the way through the math section before your time was up. Maybe you just think it would be downright impossible to finish so many questions on time. Rest assuredyou are not alone. And it is not impossible. In this guide, I'll walk you through the timing of the test and teach you how to beat the clock and maximize your time on the ACT. Understanding the foundation of the test will help you keepyour strategies balanced. Math Section Time Overview Before you make a plan for how to best use your time on the ACT, it's important to know how the test is structured. As you likely know,the ACT covers four subjects: English, math, reading, and science, with an optional fifth subjectwritingfor those of you who signed up for â€Å"ACT + Writing." Each of these subjects is covered on exactly one section during the test and you’ll have and no ability to come back to it once you’ve gone on to the next section. This means you don’t have to bounce your brain so quickly from topic to topic (and back again) as you do on other standardized tests, but it also means that the math section is the only math section on the test, so focus will be crucial for maximizing your timing and score. Keep your eye on the prize and only focus on one section at a time. In terms of the questions,you will have60 math questions to do in 60 minutes. This gives youan average of one minute per question. Because the section is not broken up into smaller chunks, you and you alone have to be very careful and strict with yourself about your timing and strategies if you want to finish the test on time. A good thing to keepin mind as you go is that difficulty(how long a question takes to solve and how familiar you are likely to be with the math concepts)roughly goes up in order on the test. The second half of the test will generally have the questions that take the longest amount of timeto solve and will involvemore geometry and trigonometry than algebra. So keep that in mind as you go through. And always remember: there is no guessing penalty on the ACT, so never leave a question blank! You have to be your own ACT coach and keep track of your own timing. No one will be thereto do it for you on test-day. Figure Out Your Target Math Score, and Plan Time Strategies Accordingly To figure out your target raw and scaled scores, take a practice test to gauge your current level and scores. Next, determine what your score goals should be, both raw and scaled. (If you are unsure what your goals should be, that's okay! Check out our article on figuring out your target score.) Once you've found your target score goal, you can look to our time-saving advice to help you reach it. While most of the time-saving strategies on the ACT apply to all scoring levels, there are a few techniques and strategies that vary depending on your current score and your target score goals as well. We’ve split our advice into four main categories: time-saving strategies for all scoring levels tips for those currently scoring a scaled score of 16 or below tips if you’re scoring between 16 and 24 tips if you’re currently scoring 24 or above. Pretty soon you'll find yourselfin the ACT fast lane. Time-Saving Tips for All Scoring Levels These are the tips that will help you maximize your speed no matter what your current score. Afterwards, look belowto find the strategies that best suit your individual scoring level needs. And remember as you go- the ACT is all about balance between speed and accuracy. Once you’ve found the rhythm that works best for you, you’ll be able to up your score and finish on time. For the all-inclusive tips, we’ve further broken this section into three different parts: How toStudy Effectively Before Test Day to Improve Timing Planning Your Overall Math SectionStrategy What to Do on the Day of the Test How to Study Effectively Before Test Day to Improve Timing 1) Familiarize yourself with the test ahead of time. Standardized tests are called â€Å"standardized† for a reasonthe specific questions may vary, but each ACT is as similar to all other ACT tests as possible. The more familiar you are with the structure of and question types on the test, the better off you’ll be (and the quicker you’ll be able to answer questions!). If you can also memorize all the important formulasyou’ll need for the test, you won’t have to waste your time trying to figure them out from scratch. 2) Practice, practice, practice Sit down with a test at home and take it timed. Get used to both the types of questions on the test and the pacing you’ll need to finish on time. As you take your practice test, mark down the time after every fifteen questions. This will show you your current pace. Afterwards, you’ll have a good idea for how long it takes you to finish each set of questions. Now experiment and challenge yourself on your pacing. Were you able to finish the first 15 questions in 20 minutes? Next time you take a practice test, try to do it in 18 minutes. Once you’ve challenged yourself to complete sections faster, compare your accuracy on both testswere you able to gain those minutes back without sacrificing too much accuracy, or did you lose too many points by trying to speed up? Remember that the ACT is all about finding your right balance between speed and accuracy. 3) Practice smart and identify your areas of weakness It’s not enough to simply practice the test over and over again if you continue to make the same mistakes with regards to your timing. Identify which types of problems are the most difficult for you or take you the longest amount of time.Are they usually geometry problems? Word problems? Probabilities? As you get more used to the test and the types of math questions/concepts that appear, see if there are faster or easier ways to solve the questions that take you the most time. Sometimes this can be remembering the properties of special right triangles, like a 30, 60, 90 triangles, so that you don’t have to take the time to find the side lengths via the Pythagorean theorem. Sometimes it might mean using plugging in the answers or plugging in your own numbersinstead of trying to solve the problem algebraically. 4) Employ study strategies according to your current score level and target score. Because there is no guessing penalty, there is not as much variation in strategy by score level on the ACT as there is on other standardized tests. But there are still a few techniques that should be emphasized more or less depending on your current score. As your scores increase, yourstrategies will change. Once you’ve taken your practice test and determined both your current raw and current curved scores, read up on how, exactly, the test is scored.Then, look to the time-saving strategies that suit you for your current level. As you get more familiar with the labyrinth that is the ACT, you'll learn to navigate it with growing speed and accuracy. Planning Your Overall Math Section Strategy 1) Learn to let go of a question It can be very tempting to sit and try to puzzle a question out, but you have to learn how to be more ruthless, both with how you answer questions and in choosing which questions to answer. Each and every question is worth the same amount of points, so pick the questions you can solve easiest and fastest first and then try the more time-consuming ones. If the question takes you more than 30 seconds to figure out or solve, come back to it later. If you're movingon from a question, lightly fill in a random bubble (or your best guess answer) and go to the next question. Sometimes moving on and coming back to a question later can trigger your mind to think of a new approach. (Sidenote: I say fill it in â€Å"lightly† because your bubble should be dark enough that the scanner can read it, but light enough so that you can erase it completely if you have time to come back and find the right answer later.) By filling in an answer (any answer!) now, you’ll have saved yourself some time trying to puzzle out a long or difficult question, and will have at least a 20% chance of getting it right if you forget or don’t have time to come back to it later. 2) Eliminate answer choicesanddraw it out As you go through the test, write on your booklet. Write in the angles and lengths you’re given, draw diagrams, and, most importantly, eliminate wrong answers. Often, you’ll be given a range of choices, one or two of which will be wildly wrong. If you’re using the plugging in answers strategy especially, you can save yourself a lot of time by eliminating one or two of these wrong answers straight away. The fewer answers you have to try, the faster you’ll find the correct solution. And keep in mindany time they describe a figure and don’t provide you with a picture, it means that the question would be too fast and too easy to solve if they provided you with a diagram. Make the drawing yourself! It won’t take you long and it will often point you quickly in the right direction (or at least much more quickly than it would if you tried to work the question out in your head). 3) Identify problems that will take a long time Some questions are not that complicated to execute, but will take time to crunch through. Identify these and save them for last. It is also a particularly good time to use process of elimination on some of the answer choices here. That way, if you need to fill in a temporary answer, you’ve already narrowed down your potential answer options. And you’ve similarly reduced your time in hunting for the right answer if you have time to come back and solve the question later. Remember that your time is better spent on faster-to-solve questions.If the question will take you more than 30 seconds, move on. You can come back to itif you have time. As long as you’re sure to mark any question that you’ve skipped or guessed, you’ll be able to quickly find it when you come back to it later. The ACT is an uphill climb. Find your rhythm and practice smart, and you'll reach your timing goals. What to Do on Test Day 1) Take care of yourself Make sure to rest well the day before the test and eat a nutritious and filling breakfast that morning. It can be easy to let yourself get burned out and lose your pacing by doing so many questions in a short amount of time. But practice, preparation, and rest can do wonders for your focus and your stamina. 2) Don’t lose focus on the topic at hand There is only one math section on the ACT, so you must make it count. Don’t think about how the reading section went. Don’t start anticipating the science section or the essay. You will eat up your limited time if you start to get sidetracked; only think about the section you’re currently on at any given time. 3) Bank time to fill in the bubbles Always leave a minute or two before your time is up to fill in any bubbles for questions you didn’t even get a chance to look at. A 20% chance of getting the right answer is much better than 0% from a blank answer. To save yourself time in going back and forth from test to bubbles, fill in your answer bubbles in chunks as you take the test. Fill in either 10 questions at a time or two pages worth of questions at a time (whichever you like better) to keep yourself on track and prevent yourself from having to continuously flip between problem and answer. Make sure to also bring a good quality eraser. For questions that you’ve skipped and/or moved forward from, fill in your guess lightly in the bubble- dark enough to be read, but light enough to erase if you have time later to come back. The reason you should still fill in questions that you plan to come back to later is to prevent you from accidentally filling in the wrong bubbles on the test if you were to leave one blank (which would give you all incorrect answers down the line). It also prevents you from leaving a question blank if you completely run out of time and don’t have the chance to come back to the question. As always, a random answer is better than no answer on the ACT. 4) Don't worry about anyone else's pacing As much as possible, ignore everyone else in the room while you're taking your test. If you start to worry about how much faster or slower other people are taking the test, you will lose your focus. Concentrate on your test alone and disregard everyone else's pacing. Your test and your goals are all that matter. You are a test-taking island. Imagine there is no one else in the room but you. Current Score is 16 or Below: Time-Saving Strategies In addition to the general strategies for all scoring levels, there are a few other useful techniques you can use for your particular score range. If you’re at a 16 or below scaled score, your raw score is anywhere from a 1 to a 23. If you’re aiming for a scaled score of 20 (the national average), then your goal is to get 31-32 raw points. In order to save yourself time on the test, concentrate most of your attention on the first 40 questions. Doing so will give you 1.5 minutes per question instead of 1 minute. You’ve just increased your time per question by 33%! Consider these first 40 questions as your region of maximum score gain. Give these questions your greatest focus, applying your general strategies for saving time discussed earlier (moving on from problems that take more than 30 seconds, eliminating answer options when using PIA, etc.). By narrowing your concentration range, you will be able to slow down, as you won’t be as concerned with trying to finish every single question in the hour allotted. Anddon’t think just because the first 40 questions are in your point-gain range that you have to get them all right! If there are problems in those first 40 questions that you don’t know how to do, use your eliminating strategies if possible and then fill in your best guess and move on. You’re concentrating on the first 40 to save yourself time, not to necessarily get points on every single question. And lastly, remember to also leave yourself a minute or two to fill in random (or your best guess) answers for the last 20 questions. At 20% odds, you’ll get 4 of them right! Current Score is Between 16 and 24:Time-Saving Strategies If you’re currently scoring in the 16 to 24 scaled score range, your raw score is anywhere between a 23 and a 40. Take your target raw score and add 5-7. That should be your range of questions to pay attention to on the test, as it will allow you to get some wrong and still meet your score goal. For example, if you’re aiming for a score of 26, you’ll need a raw score of 43-44. This means you should focus your attention on the first 50 questions of the test. This will give you 1.2 minutes per question instead of 1 minute, which increases your time per question by 20%! As you solve these questions, apply your general time-saving strategies from above (mark questions that will take too long, use process of elimination, etc.). By putting your focus primarily- or completely- on these 50 questions, you will save yourself time from attempting the last 10 questions (which are often tricky and take the most time). Before you finish, give yourself a minute to bubble in random (or, if you have time to look at them, your best guess) answers for questions 51-60. If you guess randomly on the last 10, odds are that you’ll get 2 of them right anyway! Current Score is 24 or Above:Time-Saving Strategies If your scaled score is at 24 or above, then it means your raw score is currently a 40 or above. In your score range, you’re probably going to look over every single question to determine if it’s one you can do accurately and quickly (rather than focusing your attention on just the first 2/3rds of the test, for example). In your score range, it will be crucial to practice using your time-saving strategies that we covered for all levels above. Considering your goals, you’ll also want to experiment with shortening the time it takes you to complete each part of the math section, as if you’re running a series of sprints. To determine your current pace, split the math section into thirds and time how long it takes you to do each third. Work your way to minimizing each of these times. An example time plan might be for you to aim to finish the first 20 questions in 15 minutes, questions 21-40 in 25 minutes, and questions 41-60 in 20 minutes. By giving yourself 25 minutes for the middle section, you will be going slowly enough to (hopefully) avoid the most common careless math errors. The questions get trickier around questions 20-23, so it’s a good place to slow down a little. In this example time strategy, finish by giving yourself 20 minutes for the last 20 questions. You more than likely will not be able to finish them all in that amount of time, but you will be able to maximize your point gains in this section by finding the easiest and fastest questions to answer first. But bear in mind that this is only one possible time-planning strategy. If this one doesn’t work for you, play around with your timing until you find the right balance between speed and accuracy that best suits you personally. Treat yourself to a nice nap whenthe test isover. You earned it! The Take-Aways Without knowledge and understanding of how to approach the ACT, it is easy to find yourself panicking. The designers of the test know this, which is one of the reasons the test is so seemingly difficult. But if you familiarize yourself with the test ahead of time, focus your attention on your prime scoring range, and learn when and how to move on from difficult questions, you’ll be able to increase your time per question (as well as your overall score!). Deep breaths- you absolutely have the ability to succeed on the ACT. What’s Next? Now that you know the strategies for maximizingyour timeon the ACT, it's a good idea brush up on yourlist of must-know ACT math formulas. The better you know these, the faster you'll be at solving the math questions.And for many of you, you'll be able tosave yourself time (and increase your accuracy) by using plugging in answersor plugging in numbers strategies. If you feel you've got the timing and formulas down and want to see if you can get a perfect score, check out our article on How to an Perfect Score on the ACT Mathby a 36 ACT-Scorer. Feeling overwhelmed? Don't know where to begin?Look no further than our articles onwhat is considered a good, bad, or excellent ACT scoreand what exactly is tested on the ACT math. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Math lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Elements of Mythology in Popular American Culture Watching the Phoenix Rising from the Ashes

Elements of Mythology in Popular American Culture Watching the Phoenix Rising from the Ashes Despite the fact that Ancient Greece and Ancient Rome vanished long ago, their culture has not fallen into oblivion. Though the characters of the Greek and Roman mythology no longer seem just as credible as the Ancient Greeks and Romans saw them, these characters are still an integral element of the modern culture, and especially pop culture. However, the elements of mythology might not factor in the content of the pop culture Justas well as the authors of the reference think.Advertising We will write a custom essay sample on Elements of Mythology in Popular American Culture: Watching the Phoenix Rising from the Ashes specifically for you for only $16.05 $11/page Learn More One of the most famous examples of the use of the ancient mythology characters in popular culture must be the mentioning of the famous Greek goddess, Venus, in one of the recent commercials, which is, in fact, based on a song about Venus. In the commercial, some elements of the song are u sed, with Jennifer Lopez performing. On the one hand, the idea of femininity which the whole commercial is shot through seems to be quite in tune with the image of Venus. However, such lines as â€Å"Feeling confidence and strength† can hardly be attributed to the Greek idea of femininity, especially strength, which is a purely male feature in the Ancient Greek mythology. Therefore, the authors of the commercial turned the Greek mythical beauty into a modern image of a femme fatale. Hence, it can be admitted that the authors of the commercial have offered a peculiar idea; however, this idea landed too far from the original context. The second example can be considered cheating, since the product itself is a reference to the Ancient Greek mythology with a number of references to the rpeesent-0day pop culture. Hercules was a huge innovation at the time, and a new way of telling the old story. However, it is still a movie for children, which is why it should be viewed as a moder n story about a man learning where he belongs, with an Ancient Greek background. However, it still seems that basing a movie for children on such an ambiguous character as Hercules, who further on killed his wife, Megara, does not seem a good idea. To avoid the controversy, the movie director had to cut a lot of essential elements, making it another coming-of-age story, but not an interpretation of a myth. Finally, comic books as a huge chunk of the modern era must be considered. In one of the most famous comic universes, DC, a character based on one of the most famous Ancient Greek mythological creatures, a phoenix, was created. Jean Grey, known further on as Phoenix, turns into the above-mentioned creature, bringing destruction and chaos into the entire universe. This is another good example of reviving the long-forgotten myths. The comic book adds an important social context to the image of the mythological bird, i.e., the idea of equality, which, as a phoenix, cannot be killed, defeated or washed away by the sands of time.Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More It seems that the use of the elements of Greek and Roman mythology in the context of the present-day popular culture can be justified by the proper use of the aforementioned elements. For instance, when referring to a certain idea which has already been expressed in some of the famous Greek myths, or when developing a character that can relate to one of the characters in the ancient mythology, the latter can be used. However, the use of these elements must make sense both regarding the source material and the new context; otherwise the whole idea will most likely fall flat. BeyondBeautifulJLO. â€Å"Jennifer Lopez’s Gillette Venus Commercial.† YouTube. 3 Feb. 2012. Web. https://www.youtube.com/watch?v=__B2s68et-o. Hercules. Ex. Prod. Ron Clemens, John Musker and Barry Jo hnson. Burbank, CA: Walt Disney Pictures.1997. DVD. Phoenix (Jean Grey) n. d. Web. http://i.annihil.us/u/prod/marvel//universe3zx/images/6/6a/JeanGrey442.jpg.

Texas AM Galveston Admissions Information

Texas AM Galveston Admissions Information Texas AM University at Galveston is a branch campus of Texas AM University focused on marine and maritime studies. It is a selective school, admitting 55 percent of applicants. The 135-acre suburban campuss main location is on Pelican Island, along the coast of the Gulf of Mexico. The university is nearby several of Galveston’s popular beaches and is 50 miles northeast of Houston. It is also home to the Texas Maritime Academy, one of six American maritime academies that prepare future officers of the American Merchant Marines, Academically, Texas AM Galveston has a 15 to 1 student faculty ratio and offers ten undergraduate and three graduate degree programs within the field of marine and maritime studies. Marine biology and marine transportation are two of the most popular areas of study. Students are actively involved on campus, with 27 clubs and organizations and 13 professional organizations for students. The university has several men’s and women’s intramural sports teams and competes in varsity sailing and crew. Admissions Data (2015) Texas AM Galveston Acceptance Rate: 55 percentTest Scores: 25th / 75th PercentileSAT Critical Reading: 500 / 590SAT Math: 520 / 610What these SAT numbers meanACT Composite: 22 / 26ACT English: 21 / 25ACT Math: 22 / 27What these ACT numbers mean Enrollment (2016) Total Enrollment: 1,942 undergraduatesGender Breakdown: 61 percent male / 39 percent female92 percent full-time Costs (2016-17) Tuition and Fees: $10,868 (in-state); $25,618 (out-of-state)Books: $1,054 (why so much?)Room and Board: $13,168Other Expenses: $2,596Total Cost (includes travel expenses): $30,696 (in-state); $46,336 (out-of-state) Texas AM University at Galveston Financial Aid More current data not available, but these figures are from 2011-12. Percentage of New Students Receiving Aid: 61 percentPercentage of New Students Receiving Types of AidGrants: 39 percentLoans: 42 percentAverage Amount of AidGrants: $6,096Loans: $6,434 Transfer, Graduation and Retention Rates: First Year Student Retention (full-time students): 45 percentTransfer Out Rate: 57 percent4-Year Graduation Rate: 19 percent6-Year Graduation Rate: 30 percent Texas AM University at Galveston Mission Statement: mission statement from tamug.edu/about/ Texas AM University at Galveston is a special-purpose institution of higher education for undergraduate and graduate instruction in marine and maritime studies in science, engineering and business and for research and public service related to the general field of marine resources. The institution is under the management and control of the Board of Regents of The Texas AM University System, with degrees offered under the name and authority of Texas AM University at College Station. Data Source: National Center for Educational Statistics

Why is money supply not under the tight control of central banks Essay - 2

Why is money supply not under the tight control of central banks - Essay Example spite this clear relationship between money supply and banks, there are other factors that influence the control of national and international money supply and take away the full control of banks; these include personal account holders, foreign investors and various businesses and corporations. Ancient Babylonian records dating from the 18th century BC show that a rudimentary form of banking was established at that time (Leick 161). Although these early storehouses could not necessarily equate with modern banks, they did serve the purpose of storage of wealth in the form of grain, gold and other valuables. From these immense storehouses, people chose to lend and borrow based on agreements made on a person-to-person basis. Financial relationships such as these expanded in the following centuries and we can see evidence of basic banking centres from the Greeks, the Egyptians and Romans. As banking progressed, the idea of storing wealth became more complicated as people tried to decide of fair ways of paying back loans on various items (Smith 4). Seeds, which could reproduce and therefore become worth more in the end, would require an equal repayment that included interest; this was an idea that quickly took hold and has helped to define modern banking (Heichelheim 56). After the Roman Empire lost its power, banking actually became a derelict practise in most of Europe until centuries later. When it was revived in later years, banking gained the addition of one factor that would revolutionise it: hard currency (Butler et al 27). Currency became redeemable for actual products when prior to its advent, financial exchanges were completed with the end product already in hand (for example, gold exchanged for a certain amount of grain, or grain for eggs). Currency became the primary source of finance instead of a mere representation of ‘true’ finance; based on currency, interest rates and the need for people to store their wealth away safely, banks were

ANIMAL FARM RESEARCH PAPER Example | Topics and Well Written Essays - 1500 words

ANIMAL FARM - Research Paper Example His regime mistreated people especially those who disagreed with his way of doing things, later adopted ruthless and cruelty to be a method within the Russian Monarchical government before the revolution. By 1944 Orwell was through with his book but majority of individual especially in the larger United States and Western Europe were not willing to hear the dark side history, apart from Stalin being their ally, to many politically, he was a hero as well as role model In 1945 when German was defeated, the real relationship that existed between her previous allies during the WW2, for instance Britain and USA drastically changed. The Soviets who were viewed as heroes, they were no more, instead, they were looked at as oppressor especially those countries they invaded and finally occupied in part of Eastern Europe, by 1948 the Soviet army went ahead and blocked the roads leading to Germany capital city Berlin by then, the city was surrounded by the troops from Soviet that were controlling the East Germany. The city had no option but to divide into two, western under Allies as the Eastern part of Soviets, the supplies were flown by air and other necessities. A well known British politician by the name Winston Churchill said, Europe now is divided by one thing. â€Å"Iron curtain† this kind of state was known as a cold war, this is a term said to have been used first by Orwell. But in late 1989 the wall that was constructed by the Soviets was smashed to the ground by the Germans as the Soviet Union disintegrated down in 1991. The Soviet system used not to be very powerful or rather long lasting as it is suggested by Orwell (Kort 35) Animal farm is classified both as a fable and an Allegory. This story fits the description of allegory due to its use of fictional characters and even events that are representative of people and events of the real world. Therefore, the Animal Farm has not lost its relevance as a political

A Broadening Understanding of Islam Essay Example | Topics and Well Written Essays - 1000 words

A Broadening Understanding of Islam - Essay Example In the bestselling The Kite Runner by Khaled Hosseini, there is a gut-wrenching scene about a woman being stoned to death because she had not conducted herself according to Islamic law. Another bestseller entitled Reading Lolita in Tehran chronicles a women’s book club that must meet clandestinely to read Western books that have been outlawed by the Islamic fundamentalists in power at the time. Texts such as these lead us to believe that Islam is an antiquated and oppressive religion that is forced upon people by their governments. If people do willingly participate in Islamic rituals, media sources often jump to the conclusion that they have been brainwashed to do so. Yet Tyson’s article tells an entirely different story about Muslims in Turkmenistan who risked persecution at the hands of the Soviet government to worship at sacred shrines. Thus the article very much helps to balance out the often one-sided depiction of theocratic states that force fundamentalist Islam onto its powerless subjects. Not only did the article expand my perspective as to the different contexts in which Muslims have practiced their faith, David Tyson also broadened my idea of how Muslims worship. While mosques, prayer rugs and religious observances such as Ramadan are very much part of the image depicted by the media, I was not aware that pilgrimages had so much religious significance. Tyson details the many holy sites that are significant to Turkmens and shows how they played such an important role in preserving Islam in the face of the Soviet Union that sought to eradicate it from their empire.

Management and Organisational Behaviour Essay Example | Topics and Well Written Essays - 2500 words - 2

Management and Organisational Behaviour - Essay Example These are the guidelines that every organization in today’s era aims to establish in order to be successful. Motivation is the thing that gets people to work and perform better. It is the driving force for the employees. However, it is important to note that different people have different motivators in different stages of life. As highlighted by Maslow’s Hierarchy of Needs, there are five broad categories that might act as motivators for different people. These are Physiological Needs, Security Needs, Social Needs, Esteem Needs, and on top of the pinnacle lies the Self Actualization Need. Depending on the level an individual is, these needs act as motivators for him or her, result in satisfaction and consequently effects his or her performance. (Wagner, n.d.) Motivation will have almost no effect if the person involved has no intentions or is unable to do a job. Therefore, it is very important for the person who is in the managing or the leadership position to allocate the tasks depending on the person and the skills that he or she has. Proper execution of this is so important that if an employee is made to work on a particular task that he is unwilling or unable to do, then, even with motivators in place, it might back fire and result in depression and low morale. This would consequently lead to low overall performance. (Marques, n.d.) There has been a prevailing mindset in the managers that eliminating job dissatisfaction would result in job satisfaction for the employees. But this is not the case. As pointed out by the theorist Frederick Herzberg, job satisfaction and job dissatisfaction depend on different factors. (Herzberg, et al., 2009) Herzberg in his motivation theories highlights that job dissatisfaction is caused by factors such as unpleasant working conditions, poor or biased supervision, low salaries, improper policies, and so on. Eliminating these might remove job dissatisfaction

Group discussion presenatation Essay Example | Topics and Well Written Essays - 250 words

Group discussion presenatation - Essay Example We can’t be held up, we can’t be interrupted† (Renda 393). Most elements of the play originate from Javanese’s and Hindu-Buddhist’s thoughts. The play is in opposition to the dominance of the state, and a critique to contemporary politics. It aims at expressing the struggle of a culture to preserve its autonomy amid exploitation from modern capitalism. The ambassadors, based on their names, come from the western nations with interest in a piece of the resources, and through a language of progress and development. The palace of Astinampuram and the queen are taken to be a satirical representation of the Indonesian president and his wife. They represent the monarch system of the country. The kingdom consisting of leaders who are self-seeking shows the state of Indonesia during Suharto’s rein (Varney et al. 89). From the highlighted points, it is plainly evident that the play is a fictitious representation of Indonesia and Asia at large, though the writer affirms in the beginning and the end that the play is not done in In donesia. An Asian setting can as well be affirmed by the statement â€Å"Across the sea, in the land of the ogres-I mean Europe and America†¦.† (Rendra 292) The statement points that as much as the play would not be in Indonesia, it was still in Asia, after alienating the two stated

Management and Organisational Behaviour Essay Example | Topics and Well Written Essays - 2500 words - 2

Management and Organisational Behaviour - Essay Example These are the guidelines that every organization in today’s era aims to establish in order to be successful. Motivation is the thing that gets people to work and perform better. It is the driving force for the employees. However, it is important to note that different people have different motivators in different stages of life. As highlighted by Maslow’s Hierarchy of Needs, there are five broad categories that might act as motivators for different people. These are Physiological Needs, Security Needs, Social Needs, Esteem Needs, and on top of the pinnacle lies the Self Actualization Need. Depending on the level an individual is, these needs act as motivators for him or her, result in satisfaction and consequently effects his or her performance. (Wagner, n.d.) Motivation will have almost no effect if the person involved has no intentions or is unable to do a job. Therefore, it is very important for the person who is in the managing or the leadership position to allocate the tasks depending on the person and the skills that he or she has. Proper execution of this is so important that if an employee is made to work on a particular task that he is unwilling or unable to do, then, even with motivators in place, it might back fire and result in depression and low morale. This would consequently lead to low overall performance. (Marques, n.d.) There has been a prevailing mindset in the managers that eliminating job dissatisfaction would result in job satisfaction for the employees. But this is not the case. As pointed out by the theorist Frederick Herzberg, job satisfaction and job dissatisfaction depend on different factors. (Herzberg, et al., 2009) Herzberg in his motivation theories highlights that job dissatisfaction is caused by factors such as unpleasant working conditions, poor or biased supervision, low salaries, improper policies, and so on. Eliminating these might remove job dissatisfaction

Business policy-strategic management Essay Example | Topics and Well Written Essays - 250 words

Business policy-strategic management - Essay Example Internet ticketing is another long-term objective in the strategy of Southwest airline. It arranges its bookings online for its reliable customers to save time and the hassle involved in seat reservations. This long-term objective seeks to make it continue to run its resources efficiently and ensure a stringent approach based on qualitative customer participation and estimated future occurrences. Southwest airlines seek to have extended operations (ETOPS) documentation to fly over water. They already have an airplane to achieve this goal, and just need appropriate documentation to start their services in Hawaii. The airline plans to adopt a new seating arrangement that has a new design and more row seats. This will help it generate additional revenue. The seating arrangement will be adopted in several airplanes, and customers are already showing their satisfaction in the new development. Another long-term objective that involves safety is to provide Ramp Employees in its system with hands-free wireless headsets. This is in the quest to make it possible for pilots and the ground crew to communicate and synchronize the push back of planes from open space gates in an efficient manner. The airline seeks to improve its fuel efficiency in the coming years. It seeks to achieve this through power conservation on the ground, development of optimum cruising speeds in order to cut down emissions. Next generation fuel-efficient jets seek to replace their traditional aircrafts (Panchuk,

The Applicability of the Porter Diamonds Framework Essay Example for Free

The Applicability of the Porter Diamonds Framework Essay The car industry contributes for 40% of German exports. Germany is the third world car producer and approximately 6 million cars are produced every year. Among these firms are the luxury firms such as BMW, Mercedes, Porsche and Audi. Let’s consider, first of all, the factors conditions in relation to the car industry. These factors express the Nation’s position in factors of production such as unskilled labor, skilled labor, infrastructure, natural resources†¦ * The industries are based on a high technological region, in the center of a zone of economic development. * Germany has always considered very important the transmission of scientific and technical knowledge: from the mid XIX century, a huge net of technical schools has been created (the Gewerbeschulen). Those schools became later engineers school and technical universities. Today, Germany sustain this effort in favor of a â€Å"knowledge society† by taking measures such as the â€Å"Exzellenzinitiative† which is backed by Angela Merkel and allocate 1,9 billions in order to maintain German research among the top 3 in the world. This initiative wishes also to sustain the creation of clusters. * In Germany, approximately one job out of seven is linked (directly or indirectly) to the car industry. The labor is very skilled. * Germany’s position is also an advantage: the country is in the heart of Europe and shares borders with many countries. * The transport infrastructure is optimal (railway, important harbors, road infrastructure†¦) The Demand conditions are another factor of the Porter’s diamond: * The local consumer is demanding: quality is very important * Huge population. * The wage level is high among the population * Increase of revenue levels in emerging countries. The demand abroad is high. The Related and supporting industries (clusters of industries) factors: * Presence of competitive suppliers * Presence of clusters (and government incentives in order to develop them) * Presence of a labor market that develops specific skills relevant for the cluster Firm strategy, structure and rivalry factors: * The four luxury brands are based in the same region. Therefore there is a strong competitiveness among them. However, each brand has a specific positioning. * The local context favors investments and constant improvements. Government: * There are no speed limits in Germany therefore sport cars can be used to their full potential. * Incentives to sustain scientific development and the creation of clusters. [ 1 ]. http://fr.wikipedia.org/wiki/%C3%89conomie_de_l%27Allemagne.

Report On The Management Theory And Motivation Business Essay

Report On The Management Theory And Motivation Business Essay The process of motivation is defined as that it is initiates and giving guidance to maintained desired goal oriented behavior. Motivation is an act causes to reach our needs and desires. In all the most important factors that lead ones goals is that drive, the drive is called as motivation. It is not a single factor; it is a combination of factors that helpful to peoples to accomplish their goals. Motivation starts through well-built management and leadership guidance. It is an essential faith in terms of worth of the human being. The organization management must have an understandable view of the visualization of the business. The accepting key factors of the business that show a significant impact of the business of the organization and helpful to motivate the individuals to achieve their desired objectives in the organizations. In order to achieve the goals motivation plays a significant role. In fact motivation is one of the best driving factors in organizations; the staff motivation played a central role in organizational achievements. In every organization, effective leadership can only motivate the employees towards achieving the organizational goals. Motivation creates a positive environment to the employees at the work place and make felt them comfortable in their job and encourage them to do the job as best as they were do. Motivation is simply the reason for action and it gives purpose and direction to the behaviors. (By Matthew Russell, 2005) Motivation in organizations: It is not a matter the size of the company, for every organization hard working employees are crucial to the success of any business. When people are getting motivated by the management of the organization, people work hard and give good results to the company. If people loss their motivation, however its show impact on the performance of the job and as well profit of the organization. For every organization employees are big asset to the company. If only employee get motivated in the organizations by satisfying all his needs then only he can do his job effectively. When people felt comfortable at the work place, then only they do their jobs well. Every employee must be satisfied with his job in the current organization. Every organization wants to be success, but for success the company needs skilled employees in their organization. When an enter in to the organization with full of hopes and desires, if organization failed to provide such facilities and not recognizing individually the employee does not comfortable with work place and he is not perform well his job in the organization. Due to this reason the organizations conduct different motivational programs to motivate the people individually and giving direction and take the responsibility to attend all the employees. Motivation in organizational perspective: Every organization must understand that people are with in the organization and they are their valuable asset than any other. Organizations have begun to recognize that employees are the key players in any business. The success or failure of any business depends on the employees involvement of the organizations. So organizations concentrated to satisfy the employees who they working in their organization. According to the Robert .H. Chapman, who is CEO and chairman of Barry -Wehmiller Group, the effective employee motivation is depend on the leadership of the organization. At every level of organizational employee motivation is depends on the leadership of the organization. Leadership must be inspiring people at every level in the organization and direct them towards vision. According to him motivation is key to empower for every organization. Smart companies find that employees are the only true source of competitive advantage in todays dynamic business environment. If companies finds that employees are the most valuable assts for the business, then they must be recognize that employee motivation is the most critical factor for success of the business. So the awareness of different organizations has turned to develop employee motivation and effective leadership in their organizations. The organizational success is measured by achievements and milestones as well as touching people lives. Employee satisfaction is important for every organization, and where an employee motivated by individual recognition then he satisfied with his organization as well his job. (Robert .H. Chapman, CEO Chairman of Barry-Wehmiller Group) Motivation is key element in organization: In every successful organization employee motivation is key factor among all factors. Why organizations considered that employee motivation played a central role in organizational success. If an employee get motivated and satisfied with all his desires at the work place then only he able to perform well his job in the organization. Motivation is beneficial to both employee and organizational management. Organizations recognize that flexibility in job designing and providing good compensation and extra benefits for his good performance has resulted in increasing the productivity of the organization. So many of the organizations turned to increase the employee motivation in their organizations. They find the benefits of the employee motivation. Direct towards organizational goals: The motivation helps to direct the employee towards achieving the organizational goals. Always looks better ways to perform well: If an employee gets motivated in the organization, he always looks better ways to perform well his job and wants to get recognized by the management. Increase productivity: employee motivation is helps to increase the productivity of the organization. Increase creativity and innovation: All the employees are not come forward to express their views and ideas due to fear and lack of recognition, by this motivational programs is helpful increase the creativity and innovation of the employees. Enlarge employee responsibility towards his job: The employee motivation in the organization is helpful to increase the responsibility towards his job. The following above are the benefit of employee motivation tells that motivation played a central role in the organizational success. So organizations considered that employee motivation is a key element in organizational success. Introduction to Maslow theory of motivation: According to Abraham Maslow theory of motivation human beings are motivated by their unsatisfied needs. According to him people do things for certain things. He found that with his theory of motivation, different forms and stages of motives which they will motivate the people at different stages of their lives. According to Maslow when peoples lower level needs are satisfied the higher level needs would be activated. The theory of motivation presents a relationship between these human needs. Maslow described in his theory of motivation the general needs of human being. Psychological needs Safety needs Belonging/social needs Esteem needs Self actualization needs According to Maslow theory of Motivation with the following general needs human beings are getting motivated. The Maslow hierarchy motivation as shown in fig 1. fig 1, Maslow hierarchy motivation Psychological needs: according to Maslow psychological needs are the fundamental needs of every human being these are the mandatory needs for every individual. Those are Air Water Food Sleep According to his theory the above primary needs are not satisfied then one surely will not motivate them. Safety needs: after satisfying the fundamental needs the people turns their attention to safety and security side in order to avoid the threats of physical and emotional harm. The required safety needs might be fulfilled. Those are Safety living area Health insurance Job security Financial reserve According to his theory if a individual felt threatened , he did not went further until that need has been satisfied. Social needs/belonging needs: these are first level of higher level needs. If an individual has met lower level/fundamental needs, the higher level needs are awaken. Social needs are related to interaction with other individuals. That include Friendship Belonging to a group Giving and receiving love According to Maslow human beings wants affection with other individuals. Esteem needs: After individuals felt that they are belonging to some one, the degrees of importance emerges.these esteem needs are categorized as internal and external motivators. The following are the examples of esteem needs. Recognition Attention Social status Accomplishments Self-respect Maslow developed his model by adding a layer between self actualization and esteem needs. They are need for aesthetics and knowledge. Self actualization: This is the search of reaching after ones satisfied probability as person. Self actualization people be liable to have motivators which include Truth Justice Wisdom Meaning According to Maslow only a few peoples can reach the level of self actualization. These are the different type of needs for human beings. According to Maslow, when their needs satisfied at different levels then only people get motivated. (Maslow, 1943, Theory of Motivation) Criticism of Maslow theory: According to James Caan the staff motivation is not expensive all the time. A business guru has claimed that many of the organizations are using low cost methods to motivate the employees of the organization according to James Caan employee motivation can be bolstered by just offer a free flexible time to the employees and give opportunity to them to work from home. He also suggests that by giving day offs for good performance and reward for management successful team is beneficial morale to the employees. Mr. Caan said that people want not only reward but also recognition in the current working organization. The Hendrick Health System talent director told to report.com those reward and recognition schemes are good way to motivate the employees in the organization. When compare to the above James Cann theory with Maslow Motivational theory, as Maslow never mentioned the cost of the individual needs, its depend on their environment and way of living. According to James Caan is just providing for and flexible time can gets employee motivated, it is in the manner of Maslow theory the free and flexible time is coming under self actualization needs. Employees want wisdom at work place. As James suggested that recognition and reward are the good motivational techniques to motivate the employee at the work place, this is in terms of Maslow theory the recognition and rewards are the esteem needs of the individual. After analyzing both the theories James Cann did not mentioned some motivational aspects as Maslow described from basic motives. (James Caan Maslow motivational theories) Introduction to Henry Ford: Henry Ford who was world known famous automobile manufacturer was born on 30 July 1863 in near Dearborn, Michigan. Since he was at the age of sixteen he enjoyed tinkering with machines. Later he worked for part time employee in Westinghouse Engine Company. He started the work for learning opportunities at the Michigan Car Company. In the year Henry Ford established the Ford Motor Company, proclaiming that I will built a car with great multitude rather than a magnificence item for the prosperous. He would achieve his targets by reducing the price and increasing the production in large quantities. Henry Ford was the only person to bring the revolution in worlds auto mobile industries. (By Marry Bellies) Mass production: Mass production is creating many products in a short period of time by using time reducing methods and techniques. It needs a manufacturer to producing mare work per hour and to bring down cost of the labor at the end of the product. This will help to sold the product at lower cost. Earlier the extensive approvals of mass production methods that an  individual called craftsmen was  build a product from begin to finish. This means that he has to know all aspects of the assembly of the product, as well as the design of the individual parts. Cabinetry craftsmen, for example, will have to be capable to cut and terminate the individual pieces, piece them jointly, attach the hardware and design suchlike attractive effects such as  marquetry  or inlaid work the finished piece might require. Mass production started during the period of Industrial Revolution, but it took a long time to move forward with the improvement of the  assembly line, a conveyor that moved the product from one workman to another, with each individual adding their specialty part to the growing whole. Fig 2, the process of mass production The above fig 2, diagram represents the process of mass production in the organizations. Benefits of mass production: Mass production is helpful to flow of economy in several sources. The large number of production is helps to decrease the cost of the product as well labor cost. The following are some of the benefits of mass production. Decrease customer cost and product cost Higher product out put Scale benefits These are two major benefits with mass production in the organizations. Disadvantages of mass production: The following are the disadvantages of large scale production. Over worked management Individual tastes ignored Personal element Possibility of depression Lack of adaptability So the organizations found that large scale production is very difficult to swich on from one business to another. Mass production in relevance of todays business: The concept of mass production developed by Henry Ford, at the beginning the auto mobiles are built by craftsmen, who they are assembled the finished vehicle parts themselves. To make any necessasary adjustments to these finished parts as they went down. While producing large numbers of production many improvements are made that optimized with skilled labor only. Now the technology has been changed as well production techniques and methods were changed. The current production system in the organization is completely changed when compare to the past years. Earlier production cost is too low, so organizations produced large quantity of products and sold them at reasonable price. Now the production cost is too high because no craftsmen are there to produce large number of production, everything made from technology. So its difficult to produce large number of production while using technology is organizations produce more number of products, they have to be sold at higher rates. People were not able to bye at high price; its caused for loss to the manufacturer. (Henry Ford case files.com) Introduction to Enterprise Resource Planning (ERP): Information Technology has changed in many ways according to our way of lives and the way we do the business operations. For the past ten years the IT made as a extreme change in our lives. When compared to the past years the computer was used for just as a type writer. During this computational business environment every one should have listen the word Enterprise Resource Planning (ERP). ERP is one of the most widely used business soft ware systems in different type of industries and organizations. It is the short form of Enterprise Resource Planning. ERP is not just a soft ware it refers to ERP soft ware as well business strategies used for implement in ERP systems. The role of ERP in an Enterprise: Enterprise Resource Planning (ERP) is modern high end software for organizations. The information system technology has leaded the business globally. The ERP software solution seeks to integrate the processes and organizational operations and information flow in the organization. To interact with the resources of the enterprises called men, material, money and machine. Simply the ERP software systems interact with all the data of the organizations into a combined system. At the primary level the ERP software implemented in the manufacturing environment only. Now the system typically cover all the functions of the business like manufacturing, customer relationship management (CRM), supply chain management, financials, decision support system, human resource and ware house management of the organizations. There are different types of ERP flavors serving with different types of procedures. (Ashwin Raj, www.fiber2fashion.com) Fig 3, organizational involvement of ERP ERP involvement in every aspect of the organization as shown in fig 3. Importance of ERP in an organization: ERP software systems are developed for organizations that helpful to work in different type of modules. Information technology interacts with the number of factors in one single unit. The following are the most important tools of ERP which are available in todays business. Manufacturing Human resource Finance The manufacturing, human resource and financial controlling and managing are the critical tools in business operations. This ERP system can helpful to make such operations successfully in the organizations. The use of ERP in organizations: The implementation of ERP system in the organizations will give many benefits to the enterprise. The following are the ERP utilizes in different organizations for different modules. Management control Operational control and Resource planning For the above benefits and importance of the ERP describes that ERP software systems plays a major role in the modern business. (Premal Vala, project Leader, Semaphore InfoTech pvt ltd).

Brazil :: essays research papers

Brazil LOCATION OF BRAZIL   Ã‚  Ã‚  Ã‚  Ã‚  Brazil lies between thirty five degrees west longitude and seventy five degrees west longitude. Brazil also runs between five degrees north latitude and thirty five degrees south latitude. Brazil is located in mainly the eastern part of South America. This country sits in mostly the southern hemisphere of the world. Being completely on the west side of the world, Brazil is not all in the south side of the world. With the equator running through north Brazil, a small portion of Brazil, a small portion of Brazil is in the northern hemisphere. Brazil is bordered by a number of South American countries. Brazil borders Uruguay to the north; Argentina, Paraguay, Bolivia, and Peru to the east; Bogota to the southeast; Venezuela, Guyana, Suriname, and French Guiana to the south; and the Atlantic Ocean to the west. PLACE OF BRAZIL   Ã‚  Ã‚  Ã‚  Ã‚  The landscape of Brazil is covered with plains, plateaus, and tropical grasslands. The plains has a fertile ribbon of lowlands, about ten through thirty miles wide which are along the country's coastline. Behind the plains sits a huge interior plateau that runs steeply near the lowlands in front of it. This drop forms an escarpment, steep cliff that separates two level areas. In Brazil there is much poverty. People make a living there by subsistence farming. Even though they do farming subsistintly, they use much advanced farming there. Aside from farming there is much more to there culture. People there are involved a lot in astronomy and mathematics. Architecture is another way of living there. This used not only as a money making job, but private uses also. HUMAN ENVIRONMENT INTERACTION OF BRAZIL   Ã‚  Ã‚  Ã‚  Ã‚  In the 1500s, the Portuguese colonist built big sugar plantations along the fertile coastal plain and port cities to ship crops to Europe. Brazilian government has been tearing desolate slums, called favelas, down in order to improve Brazilian cities. These favelas were replaced with public housing people could afford. In 1955, Brazil decided to build a new capital city, 600 miles inland, called Brasilia, in order to decrease the population of the former capital Rio de Janeiro. Between 1940s and 1950s, Brazil's government built the country's first steel mill and oil refinery. The government also built it's firs series of dams to produce hydroelectricity in order to run industries. During the 1970s Brazil began a large road-building project beginning at Brasilia. At the same time Brazil developed a fuel called ethanol from sugarcane, and were clearing the Amazon to plant crops there. MOVEMENT OF BRAZIL Brazil was inhabited by Portuguese colonist in 1500. Brazil's colonist brought over three hundred million African slaves to Brazil, to work on the

Ethical Systems Essay

Ethical systems form the basis of moral beliefs; they are the moral philosophies that order moral principles systematically. (Thomson and WardSworth, 2005) Ethical systems can be broadly classified into deontological and teleological ethical systems. A deontological system concerns itself with the nature of an act that is under judgment, if an act is good but results in bad consequences than if it still considered a good act. Teleological systems judge consequences of an act, if an act is bad but results in beneficial consequences then it is considered moral. Ethical formulism judges the intent of the author thus, it is a deontological system. If a person performs an action from goodwill and it results in bad consequences, it is a moral action. This system also uses predetermined principles to judge goodness: that people should not be used as a means to an end, that behavior is moral when it is freely chosen and autonomous (someone worked to do a good thing is not really moral. ) and that actions should be based on behavior being universal. Utilitarianism is a teleological system whose goal is judged by consequences of an action. In this case when an action contributes much to the good of majority it is moral, regardless of the individual or minority who may have suffered because of the action. Following this system, Winston Churchill by allowing Coventry to be bombed in World War II so the Germans would not know the Allies had cracked their military code did a moral thing even though hundreds of English people were killed, when they might have been saved had they been warned. A smaller group was sacrificed for the sake of the greater good in this case, ending the war earlier and saving thousands more. Religion is a frequently used ethic system based on a willful a rational God. For believers there is no reason to question the authority of God’s will. The controversial issue is the interpretation of God’s will. According to Barry when is a dilemma; God’s will can be found in 3 ways; if one feels uncomfortable about a certain action, it is probably wrong. Religious authorities can provide guidance on right and wrong and thirdly the scripture provides answers to moral dilemmas. (Thomson and Wadsworth, 2005) The natural law ethical system proposes that ‘what is good is natural and what is natural is good’. These are innate instincts for example self-preservation is inborn, natural and basic and all actions related to it such as self-defense, prohibition of murder are moral acts. The basic problem with this system is where it is difficult to identify what is consistent and congruent with human nature. Focus on basic inclinations make this a teleological system because an action like killing may be wrong but if it is done in self-defense then it is considered a moral act since it is line with the self-preservation instinct. The ethics of virtue is a system that focuses on defining a good person as opposed to a ‘good action’. Here reason cannot be used to find out what is good. This system is teleological as it conserved with achieving a good end and more specifically happiness. One does good because of one’s character, if one has a bad character they will usually choose the immoral path. For example, a person who is broke and sees a stranger drop money without realizing calls the strangers back and gives him his money, he has performed a moral act because he has a habit of integrity. Someone else would steal because it is in his or her character to do so. The ethics of care system emphasizes human relationships and needs. It has been referred to as a feminine morality as it is founded on the natural human response to care for unborn child, ill and hurt. Some Eastern religious like, reject a rule-based form of ethics preferring instead to lead an individual in caring for needs. Braswell et al, 2002). The ethic behind rehabilitation is another illustration of ethics of care system. (Thomson and Wardsworth, 2005) This system is in line with teleological system of ethics because it does not simply classify action as wrong or right, rather it is concerned with the needs of others and effects of the actions on them, which learns more towards judging consequences corporations rather than the actions themselves. Egoism proposes that what is moral is what is good for one’s survival and personal happiness. This premise in its extreme directs that people should do whatever is beneficial to them. This disregards other people, using them as means to ensure happiness and in effect it means they have no meaning or rights (Thomson and Wadsworth, 2005) Egoism, sees an individual who performs a completely selfish act as immoral even impossible as it is not in line with true nature of human beings who like all other species have instincts for survival, self preservation and self in trust which is merely part of this natural instinct. This position is neither logical nor flexible single it would be in support of exploitation of the weak by the strong, which by all other systems is wrong. The system that closely matches my own beliefs is the religious ethical system. This is because the basis for ethics provided is rational since it can be identified wit a perfect God-figure. In addition, the similarity of the principles of these ethics in most of the religious are an indicator that they are acceptable to a wide majority hence they cover the needs of most of mankind adequately. In addition, scripture provides answers to ethical problems in all circumstances, something that most other ethical systems do not. The issue of say the birth contradicting only comes up when there is failure to understand the context of scripture. Belief in a God means that we do not have the responsibility of determining what is right, or wrong, since an unquestionable authority has determined them already.

Marketing Analysis of Red Bull in UK

There are various factors which contribute to the performance or non-performance of a firm in the industry with respect to its marketing. In order that the barriers to successful launching and marketing of the product are removed, the firms adopt different strategies for marketing their products. It is not only the superiority of the product that determines the saleability of a product, but also how it is presented to the ultimate customers that also matters. The marketing strategies enable the firms to educate the customers on the utility as well as quality of the products so that the customers are made to buy and use the product.In this respect the non-traditional strategies for marketing adopted by Red Bull, the multinational energy drink manufacturer has made their product a spectacular success in large number of countries including the United States, where the Company has a very huge market share of the beverages market. This dissertation proposal identifies the key marketing st rategies of Red Bull in UK for a possible dissertation presentation. Marketing Analysis of Red Bull in UK 1. 0 Introduction: In 1982, Dietrich Mateschitz heard about â€Å"tonic drinks† in Asia.These drinks enjoyed wide spread popularity and this gave him the idea to market such functional drinks outside Asia. Red Bull was initially developed in Thailand. Mateschitz bought the rights to market it world-wide excluding Thailand, which continued producing its own brand. Thus in 1984, Mateschitz founded the Red Bull GmbH company. He tweaked the taste of the drink and also changed some ingredients in order to make the drink more effective as an energy booster. He also developed a unique marketing strategy and sold the product in the Austrian market.(Red Bull History) The dissertation proposed to be undertaken will present a comprehensive analytical report on the marketing strategy adopted by Red Bull for its success in the beverage market. 2. 0 Objectives, Scope and Research Metho dology of the Dissertation In order to present a comprehensive study paper on the Marketing Strategies of Red Bull the researcher proposes to make an extensive research in the available literature. To integrate the efforts and to fix the boundaries up to which the research is to be carried, this part of the proposal outlines the scope and objective of the study.The methods for conducting such research are also detailed herein. 2. 1 Objectives of the Study: The proposal for this dissertation paper identifies the following objectives with respect to the chosen topic of the ‘Marketing Analysis of Red Bull in the UK’. The objectives are: †¢ To make a complete analysis of the various marketing strategies adopted by Red Bull for the promotion of its product in the UK. Such analysis will include the elements of marketing as also the advertising concepts that are following by Red Bull as a part of the marketing strategy.†¢ To make a complete report on the efforts take n by the company, in strengthening its distribution processes and brand building as a part of the its marketing strategy †¢ To present a critical analysis of the superiority of the strategies for marketing that is being followed by ‘Red Bull. ’ The objects of this study are proposed to be achieved by a thorough research into the available literature on the company Red Bull and its marketing and distribution strategies.Being a company of recent origin and also because of a spectacular success in the beverages market, there are a number of articles and research studies available about the marketing strategies being adopted by the company. A research in to various professional journals, magazines and technical literature will provide a deep insight in to the topic undertaken by the researcher. There are quite a number of websites available in the internet would also provide the basic information required to complete the study. 2. 2 Scope of the Study:To achieve the ob jectives outlined, this proposal for the dissertation extends the scope of the study to the following areas for an extensive research and analysis: †¢ An in-depth study into the methods of advertising and sales promotion adopted by Red Bull as part of the marketing strategy will be undertaken by the researcher for the purpose of the presenting the dissertation. †¢ The study will extend to the analysis of the various other measures being taken by Red Bull which had the effect of promoting their product. Such measures include the sponsorship of extreme sports events by Red Bull.†¢ It is also proposed to make an analysis of the distinguishing features of the marketing strategies of Red bull. For this purpose, the study will detail an analysis of the impact of the marketing strategies and also evaluate the positive effects of the marketing strategies of the company Red Bull. 2. 3 Research Methodology: Different research methods are to be used to complete the dissertation project. It is important to use both secondary and primary sources of information to achieve the goal and objectives of the study. Overall, the inductive research method is to be used because it is more appropriate for the purpose of the dissertation.Jill and Johnson (2002) write that induction is the ‘construction of explanations and theories about what has been observed†¦ learning by reflecting upon particular past experiences and through the formulation of abstract concepts, theories and generalisations that explain past and predict future, experience’. Due to the practical nature of the chosen topic, ‘Marketing Analysis of Red bull in UK’ induction is more suitable since the author will first collect data, observe, analyse and only then present his findings and conclusions.Additionally, qualitative rather than quantitative research methods will be used because the aim of the project is not to analyse figures or statistics but to observe, interpret and make recommendations if any. The general belief of business research is often thought of as collecting data, constructing questionnaires and analysing data. But it also includes identifying the problem and how to proceed solving it (Ghauri et al. , 1995) Data sources can be described as the carriers of data (information). There are two types of data sources (Ghauri et al. , 1995) 1. Primary data (field) is collected specifically for the research project.This will be in the form of observations and interviews. 2. Secondary data (desk) is collected by others. These include academic and non-academic sources. 2. 4 Qualitative Methods: The qualitative method is ‘one of the two major approaches to research methodology in social science’, which involves ‘investigating participant’s opinions, behaviours and experiences from the informants' points of view’. In contrast with the quantitative research method, the qualitative research method ‘does not rely on quantitative measurement and mathematical models, but instead uses logical deductions to decipher gathered data dealing with the human element’.In qualitative research method non-quantitative’ methods of data collection and analysis are being used (Lofland & Lofland;1984) 2. 5 Quantitative Method: Quantitative method is a research method which depends less on subjective methods but is more focused on the collection and analysis of numerical data. Quantitative research involves analysis of numerical data. According to Burns and Grove, Quantitative research is: â€Å"a formal, objective, systematic process in which numerical data are utilised to obtain information about the research question† (Burns and Grove cited by Cormack 1991 p 140).Quantitative research uses the methods which are designed to ensure objectivity and reliability. In this method the researcher is considered external to the actual research and results are expected to be the same, no matte r who conducts the research.. Out of the above discussions on the research methodology, the proposal advocates, inductive and qualitative research methods for the preparation of the dissertation through primary as well as secondary sources. 3. 0 Literature Review: The Company Red Bull has emerged as a big success and is presently selling in large number of countries all over the world.The grand success of the company is mainly due to the novel marketing strategy adopted by the company in promoting its product by following unconventional means of advertising. Bevnet, the website on the beverage news indicates that â€Å"Red Bull is a utility drink to be taken against mental or physical weariness or exhaustion. † In fact this is the philosophy on which the marketing of Red Bull is based. But in spite of the heavy advertising â€Å"Countries like Norway, Denmark and France are so nervous about the can’s contents, they’ve banned the sale of Red Bull. † (CBC N ews) Websites like Snopes.com claim that â€Å"Red Bull energy drink contains a banned, government –manufactured stimulant linked to the formation of brain tumours†. But Red Bull never got perturbed by these negative campaigns. This literature review makes a presentation on the marketing strategies adopted by the company for the promotion of its products in the UK. While discussing the superiority of the marketing strategy of the company, the study also details the efforts of the company in the brand building. 3. 1 Marketing Strategy of Red Bull in UK: Red Bull GmBH is a privately owned Austrian company, with sales of $1640 million in 2003 and 1850 employees.Since introducing Red Bull in 1987, the brunt of investment for the company has been in brand building and quirky marketing. While many companies spend on product diversification, Red Bull has stuck constantly to their single product with its unchanged taste. Red Bull also has unusual distribution. The company reli es heavily on bars and night clubs, where they let people sample the product. They also sponsor alternative sports to promote the drink. Traditional advertising is the last thing that the company invests in. Red Bull has built for itself an image of being a luxury or an identification of a lifestyle.Red Bull claims that â€Å"Research has proven that just one or two cans of Red Bull can help alleviate the effects of tiredness – there is no added benefit in consuming the product in excessive amounts† (BBC. Co. UK). The strong point for the marketing of Red Bull in UK is the strong distribution set up it holds in there. Such stronger distribution is not prevalent in the other markets for Red Bull. Red Bull has spread its wings in the US also. Amy Scott observes â€Å"Popular in Europe for years, Red Bull has been making a slow and steady dent in the American energy drink market.† Money Culture says â€Å"In the US Red Bull is popular with college kids and night c lubbers, whom the company aggressively targets. † 3. 2 Distribution Network of Red Bull in UK: In the year 2002 Red bull dominated 46 percent of the sports drink market in the UK. The company was able to achieve this great a height in the sports drink market, by a strong distribution network it carries in UK which is considered as its best marketing strategy for the promotion of sales. As a start up measure Red Bull approached small distributors and encouraged them to stock and sell the drink Red Bull only.With the successful brand building by the company the distributor would be able to break even within a short period and will become profitable in just less than six months. Then the distributor becomes attached to the selling of the drink and starts to get supplies directly from the company. Similar arrangements are being entered with other forms of selling points like hot night clubs and trendy pubs and bars. Along with supplies of few cases of the drinks, the company suppl ies a Red Bull Branded Cooler and other Promotional materials.Such a kind of distribution approach gives not only a larger visibility for the product but also a fertile ground for the new drinks to emerge victorious against competition. The company also had internal set up with separate units responsible for selected areas. These units will be responsible for creating the distribution networks, communication with the networks, marketing and sales promotion in the designated areas though the developed distribution network. 3. 3 Marketing Mix Strategy of Red Bull: Traditional marketing usually falls into the following four categories which can be controlled.They are product, price, place and promotion and are known as the marketing mix. James Culliton described the marketing manager as a ‘mixer of ingredients’. However the term was popularized in 1964 when Neil H. Borden in an article referred to them as the ‘marketing mix’. (Net MBA) Red Bull how ever has it s own marketing mix strategy. The company spent close to six million pounds on marketing in 1998. The marketing strategy of Red Bull is dependent up on three important aspects which are known as ‘Three Pillar Marketing System’. They are: †¢ The first one is mainstream media advertising.†¢ The second is extreme sports events sponsorship and †¢ Third, by sampling presentations to the consumers 3. 4 Porter’s Five Forces Analysis: The five forces analysis on Red Bull can be summarized as below: Barriers to New Entrants: The beverage drink industry needs a strong distribution network for the distribution of the drinks. The access to the distribution network poses a barrier for any new entrant. Moreover building a brand image needs considerable time and money being spent on the product promotion which also acts as a barrier for new entries in the market. Power of Customers:The force of power of customers acts very strongly on the total beverage market as there are a number of alternative products available and switching to the alternate product doesn’t cost the consumer any extra cost. Hence even a small variation in quality or price will have an immediate impact on the product showing a strong customer power. Power of Suppliers: It cannot be said that the power of suppliers has a major impact on the industry as the major ingredients are not very scarce. Mostly each beverage company has its own formulas that cannot be infringed by any competitor or supplier.The major raw materials are water and some chemicals which are easily available in the market. Hence power of suppliers is not strong force acting on the industry. Substitute Products: There are a plenty of substitutes available in the market in the form of soft drinks that attract the customers through promotions and catchy advertising campaigns. The competition is made stiff with the availability of a number of substitute products. Hence this force needs to be reckoned while assessing the strength of the product within the market. Competitor Rivalry:Already the industry is facing heavy competition among the major players with their established brands. In addition, the forces of ‘powers of customers’ and the ‘availability of substitute products’ also adds up the competition. So in order to achieve growth in the market share and sustain the growth achieved Red Bull should continue to follow all its marketing strategies and novel ideas of retaining old customers and attracting new customers. 5. 0 Structure of the Final Dissertation: The dissertation paper proposes to make a comprehensive report on the Marketing Strategy of the Company Red Bull Gmbh in UK.With the help of the collected information from the various sources, the report will identify the various marketing strategies adopted by Red Bull in UK for its successful launch and growth in the UK market and also critically analyse the strengths and weaknesses of such str ategies. In addition, the study will cover the Competitors’ strengths against Red Bull. In order to have a coherence of thought and clarity the dissertation paper will be structured as below: Abstract Chapter 1 Introduction Chapter 2 Literature Review Chapter 3 Research Methodology Chapter 4 Findings and Discussion Chapter 5 Conclusion RecommendationReferences Appendices The dissertation will generally follow the flow and substance outlined in the body of this proposal. Wherever necessary additional inputs in the form of excerpts from books and journal articles will be included to increase the informative strength of the concept, although the structure of the dissertation will be maintained as outlined here. 6. 0 Time Table: In order to accomplish the data collection, analysis and summing up being major processes of writing up the dissertation paper, the preparation and presentation of the dissertation report has been proposed to follow the time schedule indicated below:Submi ssion of Dissertation Proposal: 15th May 2007 Approval of the Proposal : 20th May 2007 Collection of Data : 30th May 2007 Collection of resources : 15th June 2007 Preparation of Draft Report : 20th June 2007 Submission of Final Dissertation : 25th June 2007 References: 1. Amy Scott It's Not the Thirsty, But Energy Fiends Who Imbibe Red Bull http://journalism. berkeley. edu/projects/drink/redbull. html 2. Anni Layne Rodgers (2001)It’s a (Red) Bull Market After All Fast Company. comhttp://www. fastcompany. com/articles/2001/10/redbull. html 3. BBC. Co. UK Prison for Red Bull Binge Driver http://news. bbc. co. uk/1/hi/england/norfolk/4634638. stm 4. Bevenet Red Bull Energy Drink http://www. bevnet. com/reviews/redbull/ 5. Burns and Grove cited by Cormack (1991), p. 140, taken form ‘Ways of Approaching Research: Quantitative Design’ in December 2003. 6. CBC News (2005) Raging Bull: Health warnings over popular energy drink being brushed off? http://www. cbc. ca/consu mers/market/files/health/redbull/index. html 7. Drawert. com The Marketing Mix Strategyhttp://www. drawert. com/red_bull_7. php 8. Gobe (2001) Emotional Branding: The New Paradigm for Connecting Brands to People Allworth Press 9. Ghauri, P. , Gronhaug K and Kristianslund I. , (1995) â€Å"Research methods in business studies – a practical guide† Hempstead, Prentice Hall 10. Jill, J. and Johnson, P. (2002). Research methods for managers. 3d ed. London: Sage Publications 11. Lofland, John and Lyn H. Lofland. (1984). Analyzing Social Settings: A Guide to Qualitative Observation and Analysis. Belmont, CA: Wadsworth. 12. Money Culture The Murketing of Red Bull http://www.robwalker. net/html_docs/redbull. html 13. Nancy F. Koehn, (2001) Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell Harvard Business School Press 14. Net MBA The Marketing Mix: The 4 P’s of Marketing http://www. netmba. com/marketing/mix/ 15. Red Bull History A Refreshed Crew is an Efficient Crew http://www. speedace. info/red_bull. htm 16. Saunders, M. , Lewis, P. and Thornhill, A. (2003) â€Å"Research Methods for business students† 3rd ed. , Harlow, Essex, FT Prentice Hall 17. Snopes. com Bull Marketed http://www. snopes. com/medical/potables/redbull. asp